Writer

I have more than sixteen years of experience as a professional writer and quickly master any subject material. I am a versatile wordsmith, having crafted everything from long-form feature stories to short and sweet sell sheets and social media campaigns. 

Newsletters 
At FTD, one of my core responsibilities was writing and editing Mercury Messenger, a quarterly newsletter that celebrated and inspired member florists. This newsletter was distributed to all of the network's members.

Mercury Messenger: July 2018
Mercury Messenger: April 2018
Mercury Messenger: February 2018

One of my first tasks at Professional Medical was to collaborate with the graphic design team to create The LTC Connection, a weekly e-newsletter to be blasted to ProMed's customers. The goals of the newsletter were to update customers on trends in long-term care and provide product solutions.
Sell Sheets
The FTD and ProMed sales teams used these flyers to introduce customers to new products and services. The copy is short, sweet and to the point - perfect for busy florists and C-suite decision makers alike. 

Web Copy
As the principal content creator for FTDi.com, FTD's dedicated florist network website, I provided key information on FTD florist programs and new products.

 The FTD Designer's Workshop Collection

I crafted copy to introduce promedsupply.com browsers to the company and its proprietary product and financial solutions.


Blogging
During my time at FTD, I regularly created original content for our florist-facing blog with the goal of sharing behind-the-scenes details of developments at FTD's corporate office, celebrate our member florists and offer business-boosting guidance.

Ten Tips for Mother's Day Success
Makeover Magic 2017: Celebrating a Family Legacy
Katharina Stuart Claims FTD America's Cup Victory

I also created and authored ProMed's official blog, Growing Together in Health Care (located at promedsupply.blogspot.com). The blog was updated on a daily basis and features a combination of ProMed-focused product information and updates on industry news and events.

Sanitize Your Hands On the Go
Introducing New Skin Care Protectants

Brochures
At FTD, one of my largest projects was spearheading the overhaul of a brochure that promoted the features and benefits of FTD's proprietary Mercury Technology software, a comprehensive point-of-sale system. 

 FTD Mercury Technology

 Professional Medical provides comprehensive solutions to both common and complex healthcare challenges. I crafted educational brochures to illustrate education and product resources.


Feature Articles 
The following were published in Embrace magazine, the in-house magazine of Professional Medical, Inc. In addition to writing articles, I was also named the publication's editor in chief. 

Where Is Latex Lurking?

Catalogs
ProMed's product catalogs showcase items designed to help customers improve care, save time and reduce costs.


Online Product Descriptions
I created the online descriptions for products sold by Professional Medical. My goal was to put key product features at the browser's fingertips and enable them to quickly find the best products for their specific needs. 


Fiction
I also enjoy writing fiction! In 2003, I co-authored "The Scarecrow," a short story that appeared in Halloween Howls, a compilation of spooky Halloween stories.