Resume

Summary 
A seasoned wordsmith and editor with more than 16 years of experience in crafting targeted, engaging communications to promote brand loyalty and boost sales. An enthusiastic and detail-oriented forward thinker who creates 360-degree campaigns and thrives under tight deadlines.

Education

University of Illinois, Urbana-Champaign, Illinois               
1998-2002

Bachelor of Science, News-Editorial Journalism

Professional Experience

FTD; Downers Grove, Illinois

January 2016 – July 2018 

Marketing Communications Specialist

• Shaped key messages and communications program to promote the value of membership in FTD’s premier florist network
• Wrote and edited newsletters, sales collateral, emails, press releases, blog entries and social media campaigns on Facebook and Instagram
• Developed the concept for and oversaw the production of a series of how-to videos for FTD member florists
• Collaborated with divisions throughout the company to help them promote everything from fresh flowers to point-of-sale technology systems
• Helped plan and execute major national sales meetings

Professional Medical Supply, Inc.; New Lenox, Illinois                           September 2009 – August 2015  Senior Copywriter Developed the medical supplier’s house style and authoritative voice while conveying complex information in an exciting, easy-to-understand manner Wrote and edited all communications, including Web copy, brochures, newsletters, product descriptions, social media and a blog Appointed editor in chief of Embrace magazine, a customer-facing publication  Medline Industries, Inc.; Mundelein, Illinois                           October 2006 – August 2009  Copywriter/Communications Specialist, Corporate Marketing Copy editor of the company’s two specialty magazines, OR Connection and Healthy Skin  Wrote magazine feature articles and edited article submissions from contributing authors Wrote and edited brochures, sell sheets and Web copy McGraw-Hill Higher Education; Burr Ridge, Illinois    July 2005 - October 2006           Software Support Analyst Coached instructors and students on successfully executing McGraw-Hill ancillary technology products First-level support lead for EZ-Test online testing and Primis eBooks Trained and managed seasonal employees McGraw-Hill Higher Education; Burr Ridge, Illinois  June 2004 - July 2005 Editorial Assistant, Psychology and Sexuality Coordinated review panels for first-edition and updated psychology titles  Oversaw the production of multimedia and print supplements Represented McGraw-Hill at national trade shows and psychology symposiums Sourcebooks August 2002 – March 2004           Editorial Assistant and Internship Coordinator Copy edited, proofread and managed book titles from the manuscript phase through post-publication Authored a short story that was selected for publication in Halloween Howls, a collection of Halloween stories Hired and managed interns for the editorial department Computer Skills Microsoft Office Suite, Adobe Photoshop, Adobe InDesign, Hootsuite Affiliations  Phi Mu, Delta Beta Chapter, University of Illinois Secretary, Phi Mu Chicago West Suburban Alumnae Chapter